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Conversion• Oct 16, 2026
5 places your funnel is quietly leaking sales
From discovery to retention, small friction points add up. Here is where to look first.
Shoppers rarely leave for one big reason. They leave for five small ones.
1. Slow product pages. 2. Unclear shipping costs. 3. Too many form fields at checkout. 4. No reviews near the buy button. 5. Zero follow-up after purchase.
Fix the top two this week and measure the difference.